Brand Image Archives

Why Dirty Exteriors and Common Areas Can Cost Your Strip Mall Shoppers (and Tenants)

Brand Image, Building Maintenance, Commercial Cleaning, Curb Appeal, Power Washing / By Becca Barth

Walk through any struggling strip mall and you’ll notice a pattern. It’s not always the anchor tenant that went dark or the national chain that relocated. Often, the decline started somewhere more subtle: a parking lot that got grimier every year, a set of shared restrooms that no one wanted to use, a sidewalk in […]

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Why Your Coffee Shop’s Cleanliness is Part of Your Brand

Brand Image, Building Maintenance, Commercial Cleaning, Curb Appeal, Disinfecting, Restroom Cleaning, Small Business Cleaning / By Becca Barth

There’s a café in your city that people drive past three closer options to visit. It’s not because they have the best espresso (though it might be excellent). It’s because walking through the door feels like arriving somewhere. The windows are clear. The floors are clean. The tables are wiped down before the previous customer’s

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Why Your Gas Station’s Cleanliness Matters More than You Think

Brand Image, Building Maintenance, Commercial Cleaning, Kitchen Cleaning, Power Washing, Small Business Cleaning, Toilet Cleaning, Window Cleaning, Workplace Safety / By Becca Barth

Think about the last time you pulled into a gas station and noticed it was dirty. Maybe the pump island was sticky with old fuel residue, the squeegee bucket was murky brown, or the restroom door had a handwritten “out of order” sign taped to it. Did you go inside to buy anything? Did you

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12 Shocking Statistics on Customers and Cleanliness

Brand Image, Commercial Cleaning, Curb Appeal, Exterior Cleaning, Office Cleaning, Small Business Cleaning / By Paul Morgan

It goes without saying that most business owners are concerned with the cleaning of their facility. The question is: how much importance do customers actually place on it? How much time and emphasis should be invested into janitorial services? While some may assume that customers only began paying attention to cleaning after the COVID-19 pandemic, the truth is

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